An independent PR consultant specialising in cultural communications

Get in touch. Let’s talk.

Photo montage of culture and art imagery

ABOUT

Independent consultant, Jane Acton

Jane Acton

Director

I am a London-based independent PR consultant with 30 years’ experience in cultural communications.

My expertise has been honed in the fields of arts, culture and heritage – from corporate comms for the publishing industry to strategic counsel for international arts prizes and capital development projects. I have helped to re-launch prestigious arts institutions, devised and delivered high-profile anniversary campaigns for literary brands and managed numerous international news stories.

Whether working with individuals or organisations, my campaigns are carefully tailored to build profile and meet business objectives. This is achieved through strategic media relations, creative initiatives, thought-leadership and partnerships.

SERVICES

Jane Acton PR Offers:

  • Strategic communications consultancy
  • Campaign management
  • Stakeholder management
  • Personal profile
  • Cultural advocacy
  • Event organisation and management

  • Copywriting
  • Evaluation and research

TESTIMONIALS

Jane Acton was an incredible partner for the Virago 50th anniversary campaign, which centred around our founding date in June 2023 but comprised a year-long series of publications, events and media coverage. Highlights included a terrific range of reviews for our anniversary anthology FURIES, which was one of Virago’s bestselling books of the year; nine events featuring Virago authors and staff spread throughout the year and across the UK; and a 7-minute spot on BBC Radio 4’s The Today Programme celebrating Virago’s achievements and our Five Gold Reads anniversary series. The campaign involved coordinating and crafting PR moments for a large number and range of people, from current staff to the Virago founders to a selection of our most high-profile authors, and Jane never dropped the ball. She has amazing contacts, which she turned into widespread coverage, and Jane was also endlessly patient, collaborative, creative and flexible, always available at the end of the phone for trouble-shooting or brainstorming. I hope we can work together again in the future.

Sarah Savitt, Publisher, Virago

Jane has been instrumental in helping us to raise the profile of our little-known but critically important book prize, the British Academy Book Prize for Global Cultural Understanding. As well as developing and delivering a highly successful communications campaign, she has also helped to drive the overall strategy for the prize and has played a vital role as expert advisor to the jury of academics and public figures. The Prize is on a much stronger footing now as a result of our partnership with Jane. Aside from her abundant skills and expertise, she is also a joy to work with – we are delighted to have found her!

Liz Hutchinson, Director of Communications and External Relations, The British Academy

Jane Acton is always top of our list for current affairs/ upmarket non-fiction campaigns. Her ideas and her knowledge of the media are unmatched and authors, editors and in-house publicists alike enjoy working with her. For Michael Wolff’s Fire and Fury and Siege, she delivered headline-grabbing international campaigns that were also beautifully managed and appropriately reactive. Very much looking forward to our next collaboration.

Zoe Hood, Director of Literary Publicity, Little, Brown Book Group

Jane Acton has worked successfully with me on the five books in my Sherlock Holmes Adventure series and has proven herself not only creative, resourceful, diligent and responsive but also a joy to work with. She’s extended the reach of my publisher immeasurably and has helped to cut through the difficulties of the publishing world today with brilliantly creative solutions, ingenious ideas and energetic follow up. Together we’ve done television and radio, blogs and podcasts, parties, signings, and even whisky tastings. All went smoothly, and would not have happened without her talent and connections. I will look to Jane first on all future endeavours!

Bonnie MacBird

Jane joined the Portico Prize team in 2018 to provide strategic advice on relaunching the award and to deliver an accompanying communications campaign to raise its profile. Her co-ordinated and carefully planned approach led to the 2019 Portico Prize receiving unprecedently levels of media coverage, including an 11-page spread in the Observer’s New Review. The success led us to reappoint Jane to work on the 2021-2 cycle, which elevated the Prize to a broader national audience.

Jane is a calm and clear thinker under pressure and can work quickly to solve the inevitable hitches which arise with any project of this nature. She has a vast array of skills, an impressive network of contacts and is always a delight to work with. We cannot recommend her highly enough and look forward to working with her in the future.

Thom Keep / Lynne Allan, The Portico Library

PROJECTS

Virago Press 50th anniversary

Virago Press 50th anniversary

Portico Prize for Literature

Portico Prize for Literature

The British Academy

British Academy Logo

The British Academy

Michael Wolff

Michael Wolff Photo: Jen Harris

Michael Wolff

Masih Alinejad

Masih Alinejad

Ian Fleming Publications

Ian Fleming Publications

Georgia’s Fantastic Tavern: Where Europe Meets Asia

Georgia’s Fantastic Tavern: Where Europe Meets Asia

Bonnie MacBird

Bonnie MacBird Photo: David Myers

Bonnie MacBird

PAST CLIENTS AND PROJECTS INCLUDE:

  • Agatha Christie Limited
  • Baileys Women’s Prize for Fiction
  • Battersea Power Station cultural strategy
  • Bruntwood Prize for Playwriting
  • Damien Dibben
  • Emilia Romagna Tourist Board
  • Helen Lederer
  • Little, Brown
  • Man Booker Prize special projects
  • Pan Macmillan
  • Peninsula Arts Contemporary Music Festival (Plymouth University)
  • National Videogame Arcade, Nottingham
  • The Churches Conservation Trust 50th anniversary
  • The Ingram Collection
  • The Marlowe Theatre, Canterbury
  • Royal Exchange Theatre, Manchester
  • RSA
  • Sony World Photography Awards
  • Spread The Word
  • The Lowry, Salford
  • York Art Gallery & CoCA

    (Centre of Ceramic Art)