An independent PR consultant specialising in cultural communications

Get in touch. Let’s talk.

Photo montage of culture and art imagery

ABOUT

Jane Acton

Director

I am a London-based independent PR consultant with 30 years’ experience in cultural communications.

My expertise has been honed in the fields of arts, culture and heritage – from corporate comms for the publishing industry to strategic counsel for international arts prizes and capital development projects. I have helped to re-launch prestigious arts institutions, devised and delivered high-profile anniversary campaigns for literary brands and managed numerous international news stories.

Whether working with individuals or organisations, my campaigns are carefully tailored to build profile and meet business objectives. This is achieved through strategic media relations, creative initiatives, thought-leadership and partnerships.

Photo: Alastair Fyfe

SERVICES

Jane Acton PR Offers:

Strategic communications consultancy
Campaign management
Stakeholder management
Personal profile
Cultural advocacy
Event organisation and management
Copywriting
Evaluation and research

TESTIMONIALS

Jane Acton was an incredible partner for the Virago 50th anniversary campaign, which centred around our founding date in June 2023 but comprised a year-long series of publications, events and media coverage… She has amazing contacts, which she turned into widespread coverage, and Jane was also endlessly patient, collaborative, creative and flexible, always available at the end of the phone for trouble-shooting or brainstorming. I hope we can work together again in the future. Sarah Savitt, Publisher, Virago

Jane has been instrumental in helping us to raise the profile of our little-known but critically important book prize, the British Academy Book Prize for Global Cultural Understanding. As well as developing and delivering a highly successful communications campaign, she has also helped to drive the overall strategy for the prize and has played a vital role as expert advisor to the jury of academics and public figures. The Prize is on a much stronger footing now as a result of our partnership with Jane. Aside from her abundant skills and expertise, she is also a joy to work with – we are delighted to have found her! Liz Hutchinson, Director of Communications and External Relations, The British Academy

Jane Acton is always top of our list for current affairs/ upmarket non-fiction campaigns. Her ideas and her knowledge of the media are unmatched and authors, editors and in-house publicists alike enjoy working with her. For Michael Wolff’s Fire and Fury and Siege, she delivered headline-grabbing international campaigns that were also beautifully managed and appropriately reactive. Very much looking forward to our next collaboration. Zoe Hood, Director of Literary Publicity, Little, Brown Book Group

Jane joined the Portico Prize team in 2018 to provide strategic advice on relaunching the award and to deliver an accompanying communications campaign to raise its profile. Her co-ordinated and carefully planned approach led to the 2019 Portico Prize receiving unprecedently levels of media coverage… She has a vast array of skills, an impressive network of contacts and is always a delight to work with. We cannot recommend her highly enough. Thom Keep / Lynne Allan, The Portico Library