An independent PR consultant specialising in cultural communications

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Photo montage of culture and art imagery


Independent consultant, Jane Acton

Jane Acton


I am a London-based independent PR consultant with more than 25 years’ experience in cultural communications.

My expertise has been honed in the fields of arts and culture – from corporate comms for the publishing industry to strategic counsel for international arts prizes. I have helped to launch prestigious museums and galleries, publicised exhibitions and managed high profile anniversary campaigns and international news stories.

Whether working with individuals or organisations, my campaigns are carefully tailored to build profile and meet business objectives. This is achieved through strategic media relations, creative initiatives, thought-leadership and partnerships.

For larger projects, I team up with a network of highly experienced associates who are all experts in their respective fields.


Jane Acton PR Offers:

  • Strategic communications consultancy

  • Campaign management

  • Stakeholder management

  • Personal profile

  • Cultural advocacy

  • Event organisation and management

  • Copywriting

  • Evaluation and research


Jane has been instrumental in helping us to raise the profile of our little-known but critically important book prize, the Nayef Al-Rodhan Prize for Global Cultural Understanding. As well as developing and delivering a highly successful communications campaign, she has also helped to drive the overall strategy for the prize and has played a vital role as expert advisor to the jury of academics and public figures. The Prize is on a much stronger footing now as a result of our partnership with Jane. Aside from her abundant skills and expertise, she is also a joy to work with – we are delighted to have found her!

Liz Hutchinson, Director of Communications and External Relations, The British Academy

    Jane Acton is always top of our list for current affairs/ upmarket non-fiction campaigns. Her ideas and her knowledge of the media are unmatched and authors, editors and in-house publicists alike enjoy working with her. For Michael Wolff’s Fire and Fury and Siege, she delivered headline-grabbing international campaigns that were also beautifully managed and appropriately reactive. Very much looking forward to our next collaboration.Zoe Hood, Director of Literary Publicity, Little, Brown Book Group

    Jane Acton has worked successfully with me on two book launches and has proven herself not only creative, resourceful, diligent and responsive but also a joy to work with. She’s extended the reach of my publisher immeasurably and has helped to cut through the difficulties of the publishing world today with brilliantly creative solutions, ingenious ideas and energetic follow up. Together we’ve done television and radio, blogs and podcasts, parties, signings, and even whisky tastings. All went smoothly, and would not have happened without her talent and connections. I will look to Jane first on all future endeavours!

    Bonnie MacBird

Jane joined the Portico Prize team in 2018 to provide strategic advice on relaunching the award and to deliver an accompanying communications campaign to raise its profile. Her co-ordinated and carefully planned approach led to the 2019 Portico Prize receiving unprecedently levels of media coverage, including an 11-page spread in the Observer’s New Review. The success led us to reappoint Jane to work on the 2021-2 cycle, which elevated the Prize to a broader national audience.

Jane is a calm and clear thinker under pressure and can work quickly to solve the inevitable hitches which arise with any project of this nature. She has a vast array of skills, an impressive network of contacts and is always a delight to work with. We cannot recommend her highly enough and look forward to working with her in the future.

Thom Keep / Lynne Allan, The Portico Library


Michael Wolff

Michael Wolff Photo: Jen Harris

Michael Wolff

The British Academy

British Academy Logo

The British Academy

Portico Prize for Literature

Portico Prize for Literature

Damian Dibben

Damian Dibben

Masih Alinejad

Masih Alinejad

Bonnie MacBird

Bonnie MacBird Photo: David Myers

Bonnie MacBird

Georgia’s Fantastic Tavern: Where Europe Meets Asia

Georgia’s Fantastic Tavern: Where Europe Meets Asia

Will Hutton and Andrew Adonis

Saving Britain: How we must change to prosper in Europe,

Will Hutton and Andrew Adonis


  • Agatha Christie Limited

  • Baileys Women’s Prize for Fiction

  • Battersea Power Station cultural strategy

  • Bruntwood Prize for Playwriting

  • Bureau

  • Emilia Romagna Tourist Board

  • Helen Lederer
  • Ian Fleming Publications Ltd

  • The Marlowe Theatre, Canterbury

  • Royal Exchange Theatre, Manchester

  • RSA

  • Sony World Photography Awards

  • Spread The Word
  • The Lowry, Salford

  • York Art Gallery & CoCA

    (Centre of Ceramic Art)