An independent PR consultant specialising in cultural communications

ABOUT

Jane Acton

Director

I am a London-based independent PR consultant with 30 years’ experience in cultural communications.

My expertise has been honed in the fields of arts, culture and heritage – from corporate comms for the publishing industry to strategic counsel for international arts prizes and capital development projects. I have helped to re-launch prestigious arts institutions, devised and delivered high-profile anniversary campaigns for literary brands and managed numerous international news stories.

Whether working with individuals or organisations, my campaigns are carefully tailored to build profile and meet business objectives. This is achieved through strategic media relations, creative initiatives, thought-leadership and partnerships.

Photo: Alastair Fyfe

SERVICES

Strategic communications consultancy

Campaign management
Media Relations
Stakeholder management
Cultural advocacy
Event organisation and management
Copywriting
Evaluation and research

Personal PR & Executive Coaching
in partnership with Jo Henwood

Our vision: for our clients to feel confident and supported in raising their industry profile or in making their next career move.

Our mission: to use our combined PR and Executive Coaching skills to help clients gain a competitive edge in their industry by providing a holistic approach to career growth that delivers results.

Read on here

TESTIMONIALS

Charleston Festival has a distinctive and wide-ranging programme, spanning art, literature, politics, and ideas, featuring everyone from household names to emerging artists. From the outset, Jane and Iliana understood Charleston, the festival, and our ambitions for it. They were responsive, precise, imaginative and sensitive, working seamlessly with me and the wider team to turn that insight into exceptional coverage. Their extensive networks and deep experience brought important journalists directly to the festival, ensuring our stories reached a far broader audience. They were a total pleasure to work with throughout.

Melissa Perkins, Head of Programme and Events

Jane Acton was an incredible partner for the Virago 50th anniversary campaign… She has amazing contacts, which she turned into widespread coverage, and Jane was also endlessly patient, collaborative, creative and flexible, always available at the end of the phone for trouble-shooting or brainstorming. I hope we can work together again in the future.

Sarah Savitt, Publisher, Virago

Jane has been instrumental in helping us to raise the profile of our little-known but critically important book prize, the British Academy Book Prize for Global Cultural Understanding. The Prize is on a much stronger footing now as a result of our partnership with Jane. Aside from her abundant skills and expertise, she is also a joy to work with – we are delighted to have found her!

Liz Hutchinson, Director of Communications and External Relations, The British Academy

Jane Acton is always top of our list for current affairs/ upmarket non-fiction campaigns. For Michael Wolff’s Fire and Fury and Siege, she delivered headline-grabbing international campaigns that were also beautifully managed and appropriately reactive.

Zoe Hood, Director of Literary Publicity, Little, Brown Book Group

Jane joined the Portico Prize team in 2018 to provide strategic advice on relaunching the award. She has a vast array of skills, an impressive network of contacts and is always a delight to work with. We cannot recommend her highly enough.

Thom Keep / Lynne Allan, The Portico Library