The British Academy is the UK’s national academy for the humanities and social sciences, and since 2017 I have worked with the organisation on a number of initiatives to boost their prize portfolio. Central to this is the £25,000 non-fiction book prize, the British Academy Book Prize for Global Cultural Understanding, previously known as the Nayef Al-Rodhan Prize.
As well as consulting on the restructuring of the Prize, I have led the communications strategy to take this important literary prize to a wider national and international audience to significantly increase engagement with publishers. This has been achieved through media, events and partnerships.
Following some key strategic changes to the prize structure, including a review of eligibility and the introduction of a shortlist, submissions in 2018 increased by 222%. Since then the number of submissions and breadth of media coverage has continued to grow year-on-year.
International media coverage has included news and interviews including: a special edition of BBC Radio 3 Free Thinking; BBC Radio 4 The World Tonight; BBC World Service Newshour; Press Association; Five Books; Literary Hub; Sunday Times in Sri Lanka; Times of India; CBC Books (Canada); Quartz Africa; THES; The National; Morocco World News; The Bookseller; and Publishing Perspectives.
Do you have a literary prize that needs a radical re-think? Do get in touch.