The British Academy is an institution that exists to recognise achievements in the Humanities and Social Sciences, and since 2017 I have worked with the organisation on a number of initiatives to boost their prize portfolio. Central to this is the £25,000 non-fiction book prize, the British Academy Book Prize for Global Cultural Understanding, previously known as the Nayef Al-Rodhan Prize. As well as consulting on the restructuring of the Prize, I have led the communications strategy to take this important literary prize to a wider national and international audience and to significantly increase engagement with publishers.
Following some key strategic changes to the prize structure, including a review of eligibility and the introduction of a shortlist, submissions in 2018 increased by 222%. Since then the number of submissions and breadth of media coverage has continued to grow year-on-year.
Media coverage has included news and interviews on a special edition of BBC Radio 3 Free Thinking; BBC Radio 4 The World Tonight; BBC World Service Newshour; Press Association; Five Books; THES; The National; Quartz Africa; Morocco World News; The Bookseller and Publishing Perspectives.
Do you have a literary prize that needs a radical re-think? Do get in touch.