The Churches Conservation Trust (CCT) is the national charity protecting 353 beautiful historic churches at risk in England. I joined forces with Bullet PR’s Pandora George to handle the PR for the 50th anniversary year in 2019. Combining our arts and travel PR expertise, we devised a communications strategy that would position the CCT as the flagship organisation for the protection of church buildings at risk, and raise the profile of CEO, Peter Aiers. We supported the in-house team on a number of initiatives including the Great National Steeple Chase – a challenge set by Peter requiring him to visit 50 churches around the country in just 50 hours.
As a finale to the anniversary year, the CCT hosted a platform debate at the V&A asking ‘Who should be responsible for historic church buildings?’ We helped to shape the strategy for the debate and to secure high-profile speakers.
Highlights of our country-wide media campaign included: feature coverage in Country Life; Waitrose magazine; Daily Express; Church Times; interviews on BBC Radio 4’s Sunday plus multiple interviews with Peter Aiers across regional newspapers and BBC local radio.
Can we support you by creating a communications strategy for a special anniversary year? Do get in touch.