Fifteen years after managing the PR campaign for Ian Fleming’s centenary celebrations in 2008, I’m thrilled to be back on Team Bond.

In autumn 2022 we announced that Ian Fleming Publications Ltd (IFPL) will publish Ian Fleming’s books under its own imprint – a move that marks an exciting future for 007. The imprint launched on 13 April with fresh editions in the UK and Commonwealth markets of Fleming’s original Bond novels and short story collections exactly 70 years to the day after Ian Fleming first introduced special agent 007 to the world with the publication of Casino Royale.

The action continued in May 2023 with the publication of On His Majesty’s Secret Service by Charlie Higson, author of the bestselling Young Bond series, who was commissioned to write a new James Bond adventure to celebrate the Coronation of King Charles III.

After a media blitz that included interviews with The Sunday Times, BBC Breakfast, BBC Radio 4 Today, the Daily Express and Steph’s Packed Lunch (Channel 4), On His Majesty’s Secret Service hit the shops on 4 May, two days ahead of the Coronation – and 60 years after the publication of Ian Fleming’s tenth novel, On Her Majesty’s Secret Service, in 1963. It instantly became a Sunday Times Bestseller and all royalties from the sale of the book will go to support the work of the UK charity, the National Literacy Trust.

You can read the full story here.

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