It was a fast-paced start to 2018. On behalf of the publisher Little Brown, I was appointed to handle the UK and international media campaign for Fire and Fury, Michael Wolff’s explosive book about the Trump White House administration. I worked closely with the New York-based author and co-ordinated with the American publisher, Holt, as the campaign dominated the news agenda for weeks. The book became an instant international bestseller. It caused a media storm across the world and prompted a White House press briefing before Trump sought to have it banned. This only served to intensify interest. PR gold.
Wolff’s visit to the UK in February included a round of high-profile media interviews and a sell-out event for 1,000 with Waterstones, hosted by Armando Iannucci.
The PR campaign for Fire and Fury was shortlisted for the Publishers’ Publicity Circle Annual Awards 2018 in the Hardback Non-Fiction category.