It was a fast-paced start to 2018. On behalf of the publisher Little, Brown, I was appointed to handle the UK and international media campaign for Fire and Fury, Michael Wolff’s explosive book about the Trump White House administration. I worked closely with the New York-based author and co-ordinated with the American publisher, Henry Holt, a division of Macmillan Publishers US, as the campaign dominated the news agenda for weeks. The book became an instant international bestseller. It caused a media storm across the world and prompted a White House press briefing before Trump sought to have it banned. This only served to intensify interest. PR gold.
Wolff’s visit to the UK the following month included a round of high-profile media interviews and a sell-out event for 1,000 with Waterstones, hosted by Armando Iannucci.
The PR campaign for Fire and Fury was shortlisted for the Publishers’ Publicity Circle Annual Awards 2018 in the Hardback Non-Fiction category.
I was delighted to be appointed by Little, Brown in 2019 to handle the UK publicity for Michael Wolff’s second book Siege: Trump Under Fire. Again, working closely with Henry Holt in the US, we delivered a fast-paced, international news-led campaign that saw lead-reviews and high-profile author interviews across the media.
For the publication of Michael Wolff’s latest Trump book, Landslide: The Final Days of the Trump Presidency, in summer 2021, I was brought in again to work with the team at Little, Brown and to co-ordinate activity with Henry Holt in the US. The book completes Wolff’s epic trilogy on the presidency of Donald J. Trump.
The PR campaign comprised lead reviews and high-quality, impactful interviews across the media, including BBC Radio 4 Today Programme and Channel 4 News, and a serial deal with The Times.
Mick Brown in the Daily Telegraph called it Michael Wolff’s ‘best yet’. He continued: ‘… the world was waiting for a new Hunter Thompson. And in Michael Wolff it has found him.’ Meanwhile in The Times, Justin Webb said that Landslide ‘cuts deeper than any previous book about this president, indeed about any president’. The headline of Nick Curtis’ review in the Evening Standard exclaimed ‘Wow. Just wow’.